Europe is home to the most diverse and fastest-evolving lifestyle and hospitality market in the world…
Europe is home to the most diverse and fastest-evolving lifestyle and hospitality market in the world.
From the ever-changing restaurant scene in London – still jostling with New York for the ‘global food capital’ crown – to the growing contingent of small, design-led hotels leading an urban creative renaissance across the continent, Europe never stands still.
In such an environment, building a brand that will stand out and survive can be an exciting, demanding – and sometimes overwhelming – prospect.
For restaurants, bars and cafés, the challenge is holding your own in the world’s most sophisticated market, where customer expectations run high and new concepts and openings are constantly adding to the competition. The places that thrive in Europe are the ones that don’t just serve good food, they elevate the entire dining experience, creating a sense of theatre and atmosphere through design, service and sound. Music is no longer an afterthought playing in the background, but an essential strand of a brand’s DNA.
Europe’s hotel landscape has also become a very different place over the last decade. The timelessly glamorous grand dames of London, Paris, Rome and Madrid are still going strong, of course, but a new breed of forward-thinking five-stars, rejuvenated country-house escapes and edgy urban art hotels has placed style and personality front and centre, while the trend for hyper-localism has sent guests in search of stays that radiate an authentic sense of place.
Retail too is transforming. In the age of the internet, as shopping moves online, real-world stores have to compete on more than just range and price – they have to capture footfall, loyalty and revenue by creating immersive experiences that keep the attention of an ever-more demanding and less loyal customer base.
In every lifestyle sector, an increasingly urgent truth is emerging: compelling and consistent sensory branding is key to survival in Europe’s diverse markets – and sound is integral to that.
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The challenge for any Juccessful lifestyle brand in Europe is creating a musical identity that is inspiring, credible and – importantly – able to win a permanent place in the hearts of its sophisticated European audience...
The challenge for any Juccessful lifestyle brand in Europe is creating a musical identity that is inspiring, credible and – importantly – able to win a permanent place in the hearts of its sophisticated European audience.
To achieve that, you need a music selection that is evocative, surprising, and tailor-made to the brand – whether that’s a restaurant group in Sicily, a Stockholm design destination, a flagship fashion store on the Champs Elysées, or a super-slick city five-star in central London.
We help Ibiza retreats find a fresh soundtrack for the island that doesn’t drag listeners back to the ’90s. We help new restaurants cultivate an atmosphere that’s original, contemporary and imaginative so that dining concepts – whether Italian or Asian, tapas or sushi – don’t have to resort to tired music clichés to convey their authenticity. And we help bleeding-edge design hotels tap into the creative energy of underground-music hotspots from Berlin and Bergen to Hackney and beyond.
Founded and headquartered in London, we know how to impress the demanding super-cultured ears of the European audience. With our expertise in curating highly sophisticated music concepts, coupled with a strong understanding of the behavioural psychology of sound, Music Concierge helps hotels, restaurants, stores and spas pinpoint the right tracks to enhance their customer experience and reflect their point of difference – whatever their style.